There is one thing that many people the world over constantly pay for. It happens in every industry in every corner of the planet, separating the truly great from the mediocre.
It is the real "secret" of successful creatives as well as businesses, from Apple to Amazon to the "50 Shades Of Grey" franchise. It's our secret and not-so-secret obsession. What is it?
The world is full of people who are overworked, over stressed, and scared. It's hard enough to get through this life. So, for many, the opportunity to pay someone else to "take control" of an area of their life becomes deeply desired. It helps us relax into a direction provided by someone else.
If you are a person (or business) that takes the needs or wants of a group and seeks to fulfill them completely, you will be met with decisions from the larger broad strokes to the fine tuned aesthetic details. To the extent that you exert control, you curate the experience of your audience.
It's not just that you CAN solve their problem. It's also how you do it. How do they feel before, during, and after? To be truly remarkable, you must seek to understand, if not control. each of these steps.
Next time you are walking in public, notice the people around you. Watch the ways in which they willingly pay to relinquish power. Then, realize that you can be part of the solution, using your art to uplift or act as catharsis to your audience.
Watch how people actually spend their money. It will tell you so much about what they value. Do so without judgement. Just watch and observe what is happening around you.
It's both eye opening and enlightening to do so.